At the age of 21, Thomas Burberry opened his first store in Basingstoke, focusing on outdoor attire. His revolutionary invention of gabardine fabric in 1879 changed the game in outerwear. This water-resistant yet breathable material became the cornerstone of Burberry’s success, leading to the creation of the iconic trench coat during World War I, designed to withstand the harsh conditions of the battlefield.

The Iconic Trench Coat and Beyond

The Burberry trench coat quickly transcended its military origins to become a fashion staple. Its timeless design, characterized by epaulettes, a gun flap, and the D-ring belt, has been embraced by celebrities, royalty, and fashion enthusiasts worldwide. The brand’s signature check pattern, introduced in the 1920s, further cemented Burberry’s place in fashion history.

Innovation and Modernity

Throughout the years, Burberry has continuously evolved while staying true to its heritage. Under the creative direction of Christopher Bailey and later Riccardo Tisci, the brand has embraced digital innovation, becoming a pioneer in the luxury fashion world. From live-streaming runway shows to launching cutting-edge digital campaigns, Burberry has set new standards for the industry.

Commitment to Sustainability

In recent years, Burberry has emphasized sustainability and social responsibility. The brand is committed to reducing its environmental impact by adopting eco-friendly practices and materials. Initiatives like the Burberry Foundation demonstrate the brand’s dedication to supporting communities and driving positive change.

Explore Burberry’s Product Line